NEW SHOPPING EXPERIENCE FOR PARENTS & TYKES OPENS ITS DOORS IN BUSTLING TriBeCa…

NEW YORK, August 20, 2007 -- With the inspiration that “Simplicity is Best” ZABA was born. Two young striving sisters, Ania and Gosia, embarked on a journey that would bring their ideas of what a children’s boutique should be to life. With years of experience in fashion, both in Merchandising and Public Relations, Ania grew to learn things that she would be able to utilize in her own boutique: Lasting impressions, quality, excellence, and service. A young mother with high standards, Gosia knew she had something to offer. First hand experience dealing with the labor intensive task of shopping for her little tyke, Gosia became an expert on what she considered to be quality in children’s wear.

Creating a boutique that is unpretentious was the goal that Ania and Gosia were determined to achieve. With a child friendly design layout and clutter free principles in merchandising ZABA was intended to be a place for kids to enjoy as much as their parents. Shopping will bring joy to all, something that these sisters found lacking.

What sets ZABA apart from other children’s boutiques is the level of craftsmanship and artistry that its brands attain. You will find brands whose lines tell a story, one that is youthful and entertaining even to the most fickle of customers our young fashionistas. Tapping into a growing market that is Organics, ZABA will be featuring designs that stay true to their concept of simplicity. Trying to satisfy the needs of all customers, ZABA will also feature a selection of gift items for every occasion. From bedding to accessories this will be a one shop stop, something any mother can appreciate.

ZABA will feature the following brands: Fig, Bholu, Safiras, Viva la Pepa, Essentiel, Gold, 148 Bingo, and Bluebird.